Google Trips App

Goal

Design and launch a mobile travel guide designed to support users before they depart for a trip and while they're traveling.

Process

Planned the information architecture and content for the app, including reviews, themed lists, itineraries, and practical information. To do this, I leveraged existing Google travel content and oversaw production of new content at scale. I also worked with the Google Maps team to incorporate new content into Google Maps and search.  

Impact

The app launched with a large-scale media campaign and received rave reviews in media outlets like the New York Times. The app exceeded expectations with millions of downloads within the first month after launching.