Shopify pixels

Goal

Allow merchants to add JavaScript code to collect data on customer marketing events. This lets a merchants better understand customer behavior and how their campaigns are performing, and make changes as needed.

Process

I conducted naming and terminology workshops for our team, and created a glossary of technical and marketing terms to be leveraged throughout Shopify. Once aligned on terminology, I created copy for the entire pixels experience including all task flows, for launch and fast-follow features. The content encourages merchants to use official apps for better security and frequent updates. I also worked with the team on navigation and created a process for better communication and approvals for dependencies on this project, including help documentation, legal approval, checkout migration, and marketing.

Impact

Pixels launched in late 2023 to a great deal of excitement from Shopify merchants and partners.